Opening shot, Xfinity ad "Connected." Note monogram on wood panel
Another screenshot from the same Xfinity ad
By training, I tend to notice and be bothered by small errors that others may overlook. One thing in particular has caught my attention the last few nights.
Neil Patrick Harris is featured in several Xfinity ads from Comcast. In one (“Coneected”), he comes down a hallway toward the camera. On a paneled wall behind him is a large 3-letter monogram, the type that has two smaller letters flanking a large one in the middle. I was taught that with such an arrangement, the large center letter is the surname initial. Thus Harris’s monogram should be nHp, with the H notably larger. Yet in the ad it is nPh, with a large P in the middle.
He continues toward the camera, then turns to his right to join his entourage. They’re all dressed in white jackets adorned with the same incorrect monogram.
Weird. It’s a pretty obvious mistake.
Correct
Wrong!
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May 7: Saw a new NPH Xfinity ad this evening, and the monogram is still wrong. Harris is sitting in his bed throughout the ad, and the monogram is very prominent on the wall above the bed. Sure wish someone would put one of these ads up on YouTube so I could grab a screenshot (I don’t have a DVR).
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July 18: Ugh, saw yet another NPH ad today. This one begins with Harris looking at a newspaper ad with the monogram in it and ends with him standing beside a guy in a suit of armor with the monogram on a sign to the side. I continue to be perplexed by the use of this erroneous monogram. It might make sense if the actor considers Patrick Harris to be a compound or hyphenated name. But as far as I know, Patrick is his middle name and Harris his last, which makes the monogram wrong!
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July 20: Yea! Screenshots at last. View the full video here.
Pied Type
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I have no idea, but about 50 years ago, someone gave me a monogrammed handkerchief that occupies the same box in which I received it. If it is correct, then so are you. And no, I have no idea why I’ve saved it. Or why I’ve saved the old Post Versalog bamboo slide rule that’s in the same drawer.
Posted by Joe R | April 16, 2011, 2:05 am MDTHang onto them because both “hankies,” as my mom called them, and slide rules will soon be found only in museums.
Posted by PiedType | April 16, 2011, 10:41 am MDTSeems the monogram issue has become more complicated than I imagined.
Posted by PiedType | April 16, 2011, 10:57 am MDTYou may be right about saving them. I know in today’s dollars that slide rule would be worth a lot more than the month’s worth of grocery sacking that I paid for it. I’ll take your word for it and revise my will.
Posted by Joe R | April 19, 2011, 1:52 am MDTDarn good question! That commercial bothers me every time I see it – I assumed that Patrick was his middle name, and Harris his last. I think the monogram is just wrong.
Posted by Debra | April 22, 2011, 8:05 pm MDTHurray! Someone else noticed!
Posted by PiedType | April 22, 2011, 9:09 pm MDTYes it’s wrong & driving me crazy! My husband claims that I’m just fussy. Fussy and correct. Glad I’m not the only one.
Posted by AK | April 30, 2011, 12:27 am MDTThere aren’t many of us, apparently. I can’t even find a video or photo anywhere to prove to myself and others that I’m not imagining it. But putting the P in the middle is wrong.
Posted by PiedType | April 30, 2011, 12:47 am MDTI have been bothered by those ads since the first time I saw them. The monogram is completely wrong. And it’s all over those ads! I guess no one double checked that one.
Posted by KayTee | May 9, 2011, 11:52 pm MDTOr maybe Mrs. Comcast came up with the idea, so the Mr. doesn’t dare admit there’s a mistake. Not to mention the cost of reshooting the NPH commercials.
Posted by PiedType | May 10, 2011, 12:51 am MDTThe monogram is wrong. I would bet that Comcast advertising brain-trusts thought we were too stupid to know the correct from the incorrect.
Posted by Anonymous | June 18, 2011, 8:42 pm MDTBRAVO!!! This has been grating on me every time I see it!
Which brilliant, under-educated, highly overcompensated Ad Agency Account manager is responsible for this one? Do we know?
Posted by Gia Xara | June 27, 2011, 9:56 am MDTI’ve no idea who was responsible, but I’ll bet it was a man. Women seem more attuned to the “rules” for monograms.
Posted by PiedType | June 27, 2011, 2:41 pm MDTThank God for you. I have been angry about this since I first saw the commercial. None of my friends understand. =-D
Posted by Anonymous | June 30, 2011, 6:43 am MDTI noticed this tonight on the newspaper that is in the commercial!!! It is driving me CRAZY!!!! It’s nHp!!!! nHp, I tell you!!!
Posted by Dana | July 1, 2011, 8:54 pm MDTI just saw this ad for the first time this week. Probably b/c I DVR most shows… Anyway, it makes me crazy and was so pleased to see others agree. I love nothing more than a clean crisp monogram but ONLY when the letters are in the right order. Thanks for this opportunity to vent!
Posted by Andrea Shultz | July 2, 2011, 10:55 am MDTComnpletely drives me nuts too! And the ads just keep coming with the same mistake. Just saw a new “nPh” ad today. Argh! Make them stop!
Posted by Nicole | July 4, 2011, 5:32 pm MDT*Completely* lol (I need an editor too!)
Posted by Nicole | July 4, 2011, 5:35 pm MDTThis bugs me to no end!!! I only found this blog because I did a google search to see who else it bothered…
Posted by Elizabeth Klein | July 10, 2011, 9:13 pm MDT“This bugs me to no end!!! I only found this blog because I did a google search to see who else it bothered…”
&
“My husband claims that I’m just fussy. Fussy and correct. Glad I’m not the only one.”
LOL — These two comments are EXACTLY what I was going to say! Can’t believe Comcast continues to repeat this error in new commercials.
Posted by Chelle | July 20, 2011, 8:08 am MDTI used to work at a place where we did custom engraving, monogramming, etc. I’m really aggravated that Comcast didn’t bother to research etiquette rules for monogramming before showing it incorrectly in their huge ad campaign. It was hard enough to educate people one-on-one when they didn’t know which order certain monograms went in but now Comcast is showing people the incorrect way so of course people will believe that something they’ve seen on t.v. just can’t be wrong.
For the record:
If all initials are the same size, they go in this order: ( First name ) ( Middle name ) ( Last name )
In a monogram with an oversized middle initial, the order is this: ( First name ) ( Last name ) ( Middle name )
If a single individual would like to use a single initial for a monogram they should use the first letter of their first name.
A single initial monogram for a married couple is the first initial of the husband’s last name.
Posted by Angel | July 25, 2011, 1:50 pm MDTThank you for posting the rules, clearly and succinctly. They are exactly the same as when I learned them decades ago. It hadn’t even occurred to me that people would see the commercials, assume the monograms are correct, and emulate them. Which of course they will. Gah!
Posted by PiedType | July 25, 2011, 2:49 pm MDTI kept saying to my husband that the monogram was wrong in that ad. Of course, he said I was wrong, so I googled it and found this blog. Thank goodness SOMEONE still knows proper etiquette. I find this right up there with improper grammar. Comcast should be mortified, but then have you ever had Comcast service?
Posted by Anonymous | July 27, 2011, 3:56 pm MDTI’ve already posted above, but after some thinking, I hate to say that I doubt Comcast made the incorrect monogram accidentally. They’ve probably paid a pretty penny to have Neil Patrick Harris endorse their service and want people to know. Marketing execs were probably more worried about the dense TV-watching population who would see nHp and have no idea who the guy was than they were worried about the select intelligent few of us who notice these mistakes.
Posted by Elizabeth Klein | July 27, 2011, 4:09 pm MDTDrives me nuts. I kept thinking someone at the ad agency would catch the mistake after people started commented… or Comcast would correct it as “details” matter. I, too, found this website just because I was wondering who else was going bonkers when they keep seeing this error repeated.
Posted by M K Davis | July 29, 2011, 5:19 pm MDTI think it’s pretty common knowledge that a monogram of this type (w/ centered ‘large font’ initial) indicates the persons last name in large centered print. In the past month I’ve heard no less than five people mention this. I find it interesting that with so much ‘talk’ about this, they are still airing the ads. I realize it’s costly to pull/correct this type of advertisement, but at the very least, even some sort of acknowledgment of it, would lend more credence to the company! And yes, it’s been ‘bugging’ me too……to no end!!!
Posted by Anonymous | August 1, 2011, 12:24 am MDTComcast couldn’t care less about being wrong. They are too busy sneaking in rate increases and making millions. Also, I think Elizabeth Klein is spot on in her analysis.
Posted by Anonymous | August 3, 2011, 5:18 pm MDTYep, if you’ve ever called Comcast to inquire about your bill (or anything else), you learn very quickly that they are never wrong. I have the great misfortune of being one of their customers.
Posted by PiedType | August 3, 2011, 6:15 pm MDTI also noticed this and it bugs me and am happy to find your post!
Posted by amy | August 17, 2011, 4:10 pm MDTI think another thing that adds to the problem is that when some people talk about Neil Patrick Harris, they often use “NPH,” whether speaking or typing. The incorrect monogram is still annoying.
Posted by amy | August 17, 2011, 4:16 pm MDTYes, yes, yes–thanks for noticing! This ad sets my teeth on edge every time I see it. (I’m an editor too.)
Posted by PamSuwinsky | August 18, 2011, 12:03 pm MDTAbsolutely! What has happened to class? How many uneducated people did this glaring error get by? Or perhaps they were pandering to the average doofus.
Posted by Jan Molina | August 19, 2011, 2:21 am MDTI am so bothered by the incorrect mongram that I can’t even remember who Neil Patrick Harris was advertising for! It is all I can focus on.
Posted by Anonymous | September 16, 2011, 6:29 pm MDTSame thing happens to me all the time when I see something wrong.
Posted by PiedType | September 16, 2011, 8:46 pm MDTThat mistake makes me crazy. I thought I was the only one who noticed it!
Posted by pba | September 16, 2011, 2:24 pm MDT