It’s got to be a new record!
You know the record I’m talking about — the one for the earliest mention of Christmas by a retailer.
The prize goes to K-mart/Sears for their ad today — August 22 — on the Animal Planet channel. Something about it never being too soon to start saving for Christmas. It included a nice, bright red Christmas Club card.
Nothing else to say. Just wanted to note the apparent winner of this year’s stampede to crass Christmas commercialism and marketing gimmicks.