It’s not that I have a color fixation. Well, actually, I guess I do. Even as a child the various colors available in paint sets fascinated me. But it was many years before I became as aware as I am now of the infinite shades available and how important it is in printing and publishing to get them exactly right.
It seemed logical that, having published Pantone’s Color of the Year, I also post this interesting little video about what goes on inside the Pantone factory. For the record, in this video I could not see the difference between the two sides of the yellow-brown strip without pausing the video and looking closely, but I could easily see that one pink was more red than the other. (Well, it was obvious the first time, not so obvious in subsequent viewings. I wonder if there’s a way to cleanse one’s visual “palette” …)
My hat’s off to the people who make these distinctions all day, every day, as part of their jobs. “Color blindness” seems a likely occupational hazard, or more accurately, some sort of visual fatigue. You’d think by now a spectrometer or computer would be making such judgments. But no, at Pantone, humans still have the last word.
Too bad there’s no way to turn off the irritating music without killing the voiceover:
Wait, they still collate by hand? …