Now you see it … or not

About this logo

How oblivious can one be? I moved to Denver in 2008 or thereabouts, and have been awash in local news ever since. Yet not until recently during a sportscast did I notice an odd spot of black in the logo of the Colorado Avalanche (NHL team). Boy did I feel stupid when my son explained to me that it was a hockey puck! D’oh!

6 thoughts on “Now you see it … or not

    1. I didn’t see it until I was told what it was. At first I thought it was just an inexplicably dark, maybe shadowed, continuation of the sweep of snow. I do know what a puck looks like, having had one land in my lap at a game years ago. But I’m thinking the designer didn’t do a very good job with the puck in this logo.

... and that's my two cents