This is a “high fashion” ad that appears in my New York Times newsletter most days. I’ve always thought high fashion stuff was kind of silly. Dramatic poses that normal people never adopt in clothes that normal people never wear. This ad struck me as particularly silly. This is haute couture? The model looks for … Continue reading And now a word from our sponsor …
For years I’ve cringed at the pet rescue commercials done by the SPCA. You know the ones — the sappy song (“In the Arms of an Angel”), the pitiful animals, and the pleading Sarah McLachlan. I couldn’t be a bigger supporter of pet rescue (my Annie is a rescue) but I’ve always hated those commercials. … Continue reading How to do a pet rescue commercial
Super Bowl commercials are beginning to appear and I’ve somehow managed to miss most of them. (As an advertising major in college, I always find them interesting.) This one that I did see made me as unhappy as the thousands of people who wrote and tweeted to GoDaddy that the commercial was heartless and … Continue reading No puppy love from GoDaddy ad
First, Life Alert became a long-standing joke with its “Help, I’ve fallen and I can’t get up” commercials. Then it was widely and justifiably condemned for a truly creepy, horrible commercial. Now, finally, they’ve partially redeemed themselves with this commercial. It’s not great, but it’s a whole lot closer to the sort of thing they ought … Continue reading Life Alert tries again (video)
In 2012 Cartier stunned us with a 3.5 minute tour de force that set a new gold standard for television commercials. Now, following that success, they’ve released “Cartier — Shape Your Time.” At only 1.5 minutes, it is less ambitious than its predecessor but no less beautiful. Too bad one of our network affiliates felt … Continue reading Cartier back with new commercial
