This is a “high fashion” ad that appears in my New York Times newsletter most days. I’ve always thought high fashion stuff was kind of silly. Dramatic poses that normal people never adopt in clothes that normal people never wear.
This ad struck me as particularly silly. This is haute couture? The model looks for all the world like she has a horrible backache. As for “shades of blue,” that dress looks black on my screen. Maybe it’s dark navy; hard to tell the difference sometimes. Oh, and she’s facing out of the ad. As an advertising major back in the ’60s, I was taught to always have faces and figures facing into the ad or into the page.
If you click on “Shop Now,” you’re taken to this:
“New shades of blue,” eh? Still looks black to me, not a cool color for hot days. And the poor model still looks positively exhausted from that aching back.
“Shop This Look”? I think I’ll pass.