This is a “high fashion” ad that appears in my New York Times newsletter most days. I’ve always thought high fashion stuff was kind of
Category: advertising
How to do a pet rescue commercial
For years I’ve cringed at the pet rescue commercials done by the SPCA. You know the ones — the sappy song (“In the Arms of
No puppy love from GoDaddy ad
Super Bowl commercials are beginning to appear and I’ve somehow managed to miss most of them. (As an advertising major in college, I always
Life Alert tries again (video)
First, Life Alert became a long-standing joke with its “Help, I’ve fallen and I can’t get up” commercials. Then it was widely and justifiably condemned for
Cartier back with new commercial
In 2012 Cartier stunned us with a 3.5 minute tour de force that set a new gold standard for television commercials. Now, following that success,
