


And now a word from our sponsor …
This is a “high fashion” ad that appears in my New York Times newsletter most days. I’ve always thought high fashion stuff was kind of silly. Dramatic poses that normal […]


How to do a pet rescue commercial
For years I’ve cringed at the pet rescue commercials done by the SPCA. You know the ones — the sappy song (“In the Arms of an Angel”), the pitiful animals, […]

No puppy love from GoDaddy ad
Super Bowl commercials are beginning to appear and I’ve somehow managed to miss most of them. (As an advertising major in college, I always find them interesting.) This one […]

Life Alert tries again (video)
First, Life Alert became a long-standing joke with its “Help, I’ve fallen and I can’t get up” commercials. Then it was widely and justifiably condemned for a truly creepy, horrible commercial. […]

Cartier back with new commercial
In 2012 Cartier stunned us with a 3.5 minute tour de force that set a new gold standard for television commercials. Now, following that success, they’ve released “Cartier — Shape […]

What do you think of the Trivago spokesman?
Not having a DVR, I am still victim to every commercial thrown at me. Many if not most of you have by now practically forgotten what it’s like to be subjected […]

Life Alert sinks to new low
I just saw the latest Life Alert commercial and my reaction is so negative in so many ways that I hardly know where to begin. Fear tactics are a loathsome […]