Car commercials and dumb disclosures
You’ve probably seen this Mercedes commercial. It’s been running for a while now. What’s silly about it is the fine and extremely unnecessary print that appears when the car crashes through the concrete wall. “Dramatization. Professional driver on a closed course. Do not attempt.” Seriously? We couldn’t figure that out for ourselves?
I don’t blame Mercedes for the ridiculous warning. Government regulations required Mercedes to include it. Worse, such warnings are required because some people in this country are actually dumb enough to try what they see on TV — and then sue somebody when they get hurt doing it. We can’t have Mercedes owners driving through concrete walls, now, can we?
Silly as that is, however, Ford Fusion has taken it a step farther. Check this out:
Did you catch the fine print?
“Fictionalization. Professional driver on closed course. Do not attempt. Cars cannot fly.” (Emphasis mine.)
I died laughing when I first noticed it, but now I don’t know what to think. Is that disclaimer/disclosure serious or was it done tongue-in-cheek? Is it sly humor, or an intentional dig at FTC regulators — or both? If it is a genuine, straight-faced disclaimer per government regulations, we are in a sorry state indeed. Actually, we’re in a pretty sorry state regardless.