I find this commercial deeply disturbing and difficult to watch. Yes, it upset me enough to make me seek out the organization that had made it, Too Small to Fail. They have a very important message about how we should pay more attention to the issues that affect children every day. Good message. Important. But the ad haunts me. That was probably the point. But I don’t like it. I wish they’d found another way to get my attention.
(More about the ad here.)
Update, July 17, 2013: I just noticed the video above has been pulled and found a story saying the commercial was withdrawn a few weeks after it first aired. Here’s an image from the commercial: