From the first time I saw this commercial, I’ve thought this woman’s dress is the ugliest I’ve ever seen. Sure, there may be uglier dresses out there, but this one stuck with me because it assaults my senses in ways I can’t even explain. Had I not just seen a shorter version of this commercial, I still wouldn’t be able to remember the name of the drug and thus wouldn’t have been able to dig up the commercial. I tried searches like “commercial with ugly orange dotted dress” and similar phrases and turned up nothing. But late this evening — aha! So now you have it: My nomination for world’s ugliest dress (or ugliest fabric, if you want to get picky about it). And it’s probably only fair to mention orange is my least favorite color.
Jesus, your ads are as bad as ours !! – all that silly scene-change by screen-wipes .. so old hat ! But back to the topic; yes, Colorado, it’s a truly ghastly fabric. I hope whoever did the wardrobe was fired. But then, the producer and the director and the cinematographer should also be fired !
(I LONG to send you a short video, but you have ignored my plea ..)
No, I didn’t ignore. Go back and look. I suggested posting in the comment section of the relevant post if it relates to that post (I forget which one it was) or send it (the link) to me via the Contact page.
As for the commercial, I know they use colors throughout the set that repeat or emphasize the product’s trademark colors, but it is possible to do a pretty orange fabric of some kind. This one screams so loudly that the dress is all you remember.
it does seem an odd choice, almost offensive to the eye, instead of drawing your eyes in…
Well it definitely did get my attention, if that’s what they wanted. But I’m sure it was not in the way they hoped. I have a tendency, when I think something is impractical, unattractive, or in bad taste, to say it was done by a man. And sometimes I’m not even kidding.
I get it
Yet another commercial about an expensive drug with a strange made-up name. The list of side effects is truly frightening here, but as usual covered quickly in a cheerful voice. Clever. No wonder Big Pharma has been the most profitable legal industry for years; they know what works. I’ve noticed that these repeat less frequently than other products, presumably because the application is rather narrow and the market becomes saturated more quickly. As for the ugly dress, at least it’s attention-getting! Now if they had used a gay model . . .
The made-up commercial names for prescription drugs are just absurd, I suppose because they want to be unique, yet pronounceable, and they are running out of less absurd ones. (Ah, surely that’s a job for AI!) The one that currently has me shaking my head is Mounjaro. When I first saw it, there was a snow-capped mountain in the background. And the logo, a sort of stylized M, looks rather like a mountain or mountains. Did someone really think it was clever to play off the name “Mount Kilimanjaro”? In a way it’s worse than the ugly dress.
Well, I’d never wear a dress like that …
I wouldn’t even use that fabric in a quilt …
Of course you wouldn’t, because you, sir, have good taste! I can’t imagine what anyone would use that fabric for except maybe an “ugliest dress” contest.
That’s what my older sister and I call a “dead duck dress,” a dress so bad we wouldn’t even put it on a dead duck. On the other hand, I have seen worse dresses.
Some of those Direct-to-consumer ads for new medications use color intentionally. Several of the medications for eczema have a green and yellow theme for example. So the “patients” wear a variety of yellow and/or green or the background has yellow and/or green.
As for made up names of pharmaceuticals, they have to be made up to be patented. A drug or medication actually has three names, of which two are used. The first is the chemical name, which is based on the chemical makeup of the drug and is only used in the lab or the prescriber’s insert. The second is the generic name, which is the name that comes into usage after a medication goes off patent (although the generic name is on the medication bottle along with the drug’s name. The third name is the manufacturer’s made-up name, which is patented (to be distinct) and is what the advertisement is trying to convince patients to ask for at the physician’s office. I know, TMI, but I am a retired pharmacist, and I speak from many years of my college training through licensing and working as a pharmacist. ~Nan
Hi, Nan. Yep, I’m a retired medical editor and doctor’s kid. (And was an advertising major in college!) This stuff drives me crazy sometimes. Congress should never have allowed DTC (direct to consumer) advertising of prescription drugs, but Big Pharma bought and paid for it. All those ads used to go only to doctors via their journals, etc. The loss of that advertising helped kill the journal I worked for.
Thank you for your work as a pharmacist. I treasure the people that keep me and my prescriptions on the right track, especially as I get older.
The dress is beyond ugly, we all agree! But beauty is in the eye of the beholder, they say, so somebody loves it—the designer perhaps.
True. The designer, at the very least, must have thought it worthwhile. That, or some ad exec was determined to produce an ad so ugly or awful that it would become notable and keep people talking (that’s one of the approaches I was taught in school). I’m not sure it was a success if we’re talking about the dress instead of the product. (Quick, without looking, can you tell me the name of the product?)