In 2012 Cartier stunned us with a 3.5 minute tour de force that set a new gold standard for television commercials. Now, following that success, they’ve released “Cartier — Shape Your Time.” At only 1.5 minutes, it is less ambitious than its predecessor but no less beautiful.
Too bad one of our network affiliates felt it necessary to flash the word “Advertisement” several times in the upper left corner. What a shame. No one did that in 2012.