Come to life in Colorado

Here’s another current commercial I like. It’s being run by the Colorado Tourism people. I think it’s a great ad — not that the state’s natural beauty needs to be advertised. The message here is deeper than that.

12 comments

    1. I share your concern, although I don’t know if it stems from an actual decrease in exploration or in the MSM’s seeming lack of interest in covering it. Out of sight, out of mind, etc.

    1. Oh yes. But to me the point of the ad is the play on “come to life” and the idea that life doesn’t come to you, you have to go out and meet it. Maybe that’s just my guilty conscience talking because I don’t get out nearly enough.

    1. Don’t be too jealous. I still have to pry myself off the couch and drive an hour or two or four. I think it’s more like 6 hours to the SW corner of the state, where I’ve never been.

  1. Awe-inspiring scenes, and I loved seeing them. However, I am opposed to tourism bureaus (in any state) using taxpayer money to attract visitors. Those who profit should foot the tab. Jobs at resorts, hotels, restaurants, and combo gas station-snack places pay very poorly. The owners benefit from this kind of advertising. Thus, the owners should get together and finance ads designed to attract visitors. We taxpayers have enough essential things to pay for.

    1. I don’t know who pays for the tourism bureau’s costs here. Perhaps the beneficiaries do pay in some way. It does always strike me as odd to run a “see Colorado” ad in Colorado. Seems like it should all be out of state. You’re right about the poor paying jobs. One of the first things I heard when I moved here was that all the service people who work in Aspen have to commute in from many miles away because, of course, none can afford to live in Aspen. I’m sure that’s very typical at the big resorts.

      1. We run ads at taxpayer expense in Illinois to acquaint people with the wonders of Michigan. One might think those thousands of Chicagoans who have taken summer vacations among us for many years probably know where we are.

        1. Just as wasteful to advertise Illinois to Illinoisans as it is to advertise Colorado to Coloradans, although maybe the stations count it toward their PSA requirements and don’t charge for it.

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