Come to life in Colorado

Here’s another current commercial I like. It’s being run by the Colorado Tourism people. I think it’s a great ad — not that the state’s natural beauty needs to be advertised. The message here is deeper than that.

Categories: video content

12 replies

  1. It is an important message. I fear the willingness to reach towards new frontiers – explore the unknown – is disappearing.
    Mountains do have lessons to teach yet

  2. Lovely commercial. Very powerful landscape, isn’t it?

    • Oh yes. But to me the point of the ad is the play on “come to life” and the idea that life doesn’t come to you, you have to go out and meet it. Maybe that’s just my guilty conscience talking because I don’t get out nearly enough.

  3. Oh that’s just beautiful PT, not to mention a stark reminder of how jealous I am of where you live! 😀

  4. Awe-inspiring scenes, and I loved seeing them. However, I am opposed to tourism bureaus (in any state) using taxpayer money to attract visitors. Those who profit should foot the tab. Jobs at resorts, hotels, restaurants, and combo gas station-snack places pay very poorly. The owners benefit from this kind of advertising. Thus, the owners should get together and finance ads designed to attract visitors. We taxpayers have enough essential things to pay for.

    • I don’t know who pays for the tourism bureau’s costs here. Perhaps the beneficiaries do pay in some way. It does always strike me as odd to run a “see Colorado” ad in Colorado. Seems like it should all be out of state. You’re right about the poor paying jobs. One of the first things I heard when I moved here was that all the service people who work in Aspen have to commute in from many miles away because, of course, none can afford to live in Aspen. I’m sure that’s very typical at the big resorts.

      • We run ads at taxpayer expense in Illinois to acquaint people with the wonders of Michigan. One might think those thousands of Chicagoans who have taken summer vacations among us for many years probably know where we are.

“I cannot be an optimist but I am a prisoner of hope.” ~ Cornel West

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