To the surprise of absolutely no one in the free world, Hillary Clinton has officially announced her candidacy for the 2016 presidential race. She released this video yesterday, via social media as I understand it; I really wasn’t paying that much attention. It was amusing, however, to see all the news channels, starting at about 8 or 9 am, focused exclusively on this story, waiting breathlessly for the video’s release which was to come “any moment” but didn’t actually appear until around noon mountain time. No doubt they then spent the rest of the day talking still more about Hillary and the video.
Anyway, I think the video is pretty good. Nicely produced. Lots of everyday Americans (every demographic group), doing everyday, positive things. Hillary doesn’t even show up until near the end, and she’s “likable enough” as Pres. Obama once put it. I do think her logo is unpleasantly rigid, cold, hard-edged, and sharp, in direct opposition to the warmth she hopes to convey. At least that’s my initial impression.
All in all, not a bad start. It remains to be seen if she can keep her footing and maintain her “I’m one of you” attitude through the next 18 months of campaigning. Some of yesterday’s analysis compared her 2008 campaign with her earlier New York senate campaign and said she hoped to repeat the latter. I don’t remember the specifics, but I lived in NY at the time, was favorably impressed despite thinking she was an opportunistic carpetbagger, and ultimately voted for her.