When is food not food?
I was in the supermarket the other day passing the dairy section. And there they were, side by side — DanActive, Activia, and several similar items with even less tasty names. Call me crazy (and some have) but I want my food to sound like appetizing food. I don’t want to eat food that sounds like medicine or reminds me that it contains some little living organisms that are going to play games in my gut. If it’s food, it should look and sound delicious and be marketed as food. If it’s medicinal, sell it at the drugstore.
I also don’t like having to dig through all kinds of “light,” “low-sodium,” “fat-free,” “sugar-free” products to find just plain ol’ food. Sell that healthy stuff at a health food store, please! We’re not all on diets, even if maybe we should be. Don’t go making my food “healthy” by leaving part of it out. Did I ask you to do that? I want the real deal; if I decide to go on a diet, I’ll skip stuff or find a substitute or eat less of something. But if I want donuts, I want all the sugar, fat, and white flour it takes to make a real donut. And what good is a coffee creamer if it’s fat-free, sugar-free, and non-dairy? Come on, the fat, sugar, and dairy are in there for a reason; take them out and you have a totally different product (“tasteless white coffee coloring”?). Don’t keep calling it “creamer” and putting it on the shelf next to the real McCoy. At least put the “healthy” foods in a special section so I don’t have to sort though them to find what I want.
Don’t even get me started on the “TV dinner” section. Living alone, I eat a lot of those convenient dinners-for-one. At least two-thirds of them now are “Healthy Choice” or something similar. That’s code for less meat, more veggies, less salt, smaller portions, etc. Yes, I know, it’s all marketing — the producers and stores trying to give the consumers what they want. Oh, really?
At this rate, it’s easy to imagine that futuristic world where our meals are compressed into tablets. Take out all the good stuff and the non-essentials, compress what’s left in order to reduce packaging, shelving, and storage requirements (it’s the “green” thing to do), and you have bottles of pills. Yum.
Argh! It’s a conspiracy, I tell ya! A conspiracy!