Not having a DVR, I am still victim to every commercial thrown at me. Many if not most of you have by now practically forgotten what it’s like to be subjected to these monumental wastes of time (commercial breaks are getting longer and longer). Lucky you. That means you haven’t met the Trivago guy.
Slate did a piece on Trivago Guy a few days ago, with literary flourishes I can’t begin to emulate (I’m tempted to say “overwritten” but I’m not exactly sure what that means). I’ll just settle for saying I think Trivago’s spokesman is kind of sleazy. I wouldn’t buy anything from him and I might be a bit concerned if he approached me on the street.
Slate says Trivago is a German company and spokesman Tim Williams is a German soap opera actor. But if Trivago thinks Williams is an American everyman, they are mistaken. (Or maybe they aren’t mistaken, and I just don’t like Everyman). The man is definitely attractive. But a slouchy, rumpled shirt? A scruffy stubble? Definite ick factor. Stubble has its place, occasionally, but not on a spokesman that I’m supposed to like and trust. I prefer either clean shaven or proper facial hair, neatly groomed. Stubble is just plain unkempt. Or maybe he’s supposed to look like the morning after the night before in a Trivago hotel.
Slate even skewered Williams for not wearing a belt — something I hadn’t noticed until they mentioned it. But hey, he’s wearing jeans. I don’t know about styles elsewhere, but around here jeans sans belts are the norm. (Oh sure, cowboys wear belts, but they need something to hold those big fancy buckles.) I do think the jeans look too long and a bit sloppy as a result.
I won’t presume to speak for anyone else, but I’m not buying anything from this guy until he showers, shaves, and finds a clean shirt.
And yes, I realize that my calling your attention to Williams and Trivago is exactly what Trivago (and any advertiser) hopes to accomplish.
Update, January 2, 2015: Still rubbing my eyes in disbelief. Just saw a new Trivago commercial where Williams is trying to shave and add a belt at the same time. Then he appears in a suit and tie! He’s also gotten a haircut. Then he says something about trying to do too many things at once. It seems maybe Trivago is trying to poke fun at themselves for their earlier commercials.