About Wendy Davis and her Mizunos


I got curious about why the Mizuno shoe company wasn’t exploiting all the free publicity it received from the photos of Texas Sen. Wendy Davis wearing their product during her filibuster last week.

A visit to the Amazon page where the shoes are being sold was enlightening. In addition to the numerous clever comments that have more to do with politics than the merits of the shoes, some people have pointed out that Mizuno President Robert Puccini has donated at least twice to the Republican National Committee and voted for Mitt Romney in 2012.

That poses a dilemma for those who rushed out to buy the shoes to show support for Wendy Davis and her staunch pro-choice position. Or who are thinking of doing so. Do they buy and wear the shoes to show support of Davis, even though doing so directly benefits a Romney supporter? Worth noting, of course, is that no portion of the purchase price of the shoes goes to Wendy Davis. Would-be supporters could just send their $114 directly to Davis, or to a pro-choice organization of their choice.

On their website, Mizuno says:

Media and consumers’ response via social media nearly doubled traffic to our site and lifted the Wave Rider 16 product page to be the number one viewed page.  All in all, the excitement this event has drawn to our brand and running has been tremendous and unexpected.

As you do, we love talking about running and introducing new consumers to our quality product. However, this conversation did not start out as a running conversation, thus we have limited our engagement to date. We are fortunate to have benefitted from this conversation and do appreciate Ms. Davis selecting our quality athletic footwear for her “endurance” event; however we do not have a corporate position related to the topic she presented.

It’s a carefully worded and buried explanation of a neutral corporate position. Or of one that doesn’t want to give Davis any more publicity. The same deft copywriting could just as easily have extolled Davis’s endurance, etc. in her Mizuno Wave Riders without ever mentioning her political position. On the other hand, any appearance at all of taking sides would likely alienate as many customers as it pleased.

An interesting confluence/conflict of political and business interests, isn’t it?

Meantime, the Amazon page looks like this right now:


What’s the deal with that price?



8 thoughts on “About Wendy Davis and her Mizunos

    1. LOL. Yes, $10,395 is a bit steep for a pair of sneakers, no matter now spiffy they might be.

      I assume someone is hacking the website and playing with the prices. This morning the listed price is “$114.95 – $115.00.” Equally as silly, though not as spectacular.

  1. I’m glad Wendy has comfy shoes. She has some heavy lifting to do.
    But why are people making the shoes political? Why?
    These are shoes. Glad the company is staying neutral – it’s just shoes – the company isn’t putting political party images on them. SHOES.
    Officially nuts.
    (Oh, loved the post – thanks for spotting this goofy situation….sad reflection on society)

    1. I understand people will seize upon symbols to rally around, show unity, etc. These colorful shoes can serve that purpose, if that’s what the wearers want to think. Kind of like wearing specially colored ribbons or bracelets. But short of a deliberate boycott, it seems a bit silly to base a purchasing decision on the shoe company’s president’s political affiliation.

... and that's my two cents