I just saw the latest Life Alert commercial and my reaction is so negative in so many ways that I hardly know where to begin. Fear tactics are a loathsome way to sell a product, but Life Alert has turned it into a trademark. “Help! I’ve fallen and I can’t’ get up!” has been the butt of jokes for decades. But this time I’m not laughing. This commercial has gone too far. It’s offensive and disturbing and Life Alert should be ashamed of itself for trying to sell a product this way.